Design process

Before designing any solution, I have to understand why a problem is happening. Understanding who is experiencing a problem, what their needs and motivations are, and in what context it happens will form the foundation of any solution.

I usually accomplish this step with stakeholder interviews, one-on-one customer interviews, and customer field studies.

After gathering insights about our customer and a problem, I bring focus back to our team. This results in a revised problem statement, objective, and success metric.

Getting stakeholders aligned is usually accomplished by prioritizing insights, considering implications, and drafting a project plan.

After focusing on an objective, I facilitate exploration workshops to come up with a variety of solutions.

Brainstorming ideas is accomplished by facilitating workshops to ignore constraints, sketch together, and get feedback.

Once the team agrees on a single solution, I will gather more feedback about the solution from our customers.

This is usually accomplished by describing a task or scenario to a customer and watching them use our prototype.